What is Qualitative and Quantitative Data in Surveys?

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Basically there are two types of data: Qualitative & Quantitative data. What is Qualitative Data and Quantitative Data? Qualitative Data is information about quantities (can be measured and written with numbers) Quantitative Data  is information about quality (information that can’t be measured) Qualitative VS Quantitative Survey Example  Quantitative Survey Example How would you rate the quality […]

IB Business SL: Marketing Answers/Solutions

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Explain the difference between the marketing of goods and services. In marketing goods, the business need to focus on the special features that their products have which is better than compared to other competitor’s products. Marketing goods focus on four P’s which are price, product, promotion, and place. In marketing services, the business focus on […]

IB Business SL: Microsoft Analysis

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Microsoft is a multinational corporation based in Washington that develops, manufactures, licenses, supports and sells personal computers, services, consumer electronics, and computer software. The company is known for Microsoft Windows which is the most used operating system in the world. Also Microsoft Office is used worldwide for the standard office workflow tool. Mission Statement “The […]